Metro ServiceExamine what works for your business, so you can get the most out of social media. ■ Metro Service Social media has changed the world in myriad ways, and that impact is likely to grow in coming years. In its report titled “Social Media Trends to Watch in 2017,” the firm GlobalWebIndex found that nearly 60 percent of users of the popular smartphone instant messaging app WhatsApp used the app more than once per day. The same report revealed that more than 55 percent of Facebook users took to the popular social networking site more than once per day. Such figures illustrate the role that social media plays in the

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