Don’t underestimate the curb appeal factor

W■ Matt McPherson / Columnist ith more than 95 percent of real estate sales coming from such online advertising avenues as the Multiple Listing Service, Zillow, Trulia and, curbside photos of a well-maintained yard are a necessity when marketing your property. Curb appeal, in the current market, translates to web appeal. Photos of your listing on websites such as Zillow and Trulia are a huge factor in whether buyers decide to view your listed property offline. When staging the curb appeal for your listed property, first take a picture of the home and ask yourself what features best accentuate its beauty and desirability. What visuals contribute to the photogenic qualities

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