More than $3 billion spent on TV ads during 2018 midterms

New record for political ad spending on local broadcast for any election cycle Pixabay.comTotal spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle. ■ Business Wire / Contributed The Television Bureau of Advertising (TVB) announces that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG latest figures. “Campaigns, PACs and other entities spent over $3 billion dollars on local broadcast television advertising in the 2018 midterm cycle,” commented TVB President & CEO, Steve Lanzano. “There is no doubt that local broadcast

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