Chronicle, EZ-Ad, and PIP: One-stop marketing

Chris Smith / The Valley Chronicle
The PIP Printing offices are co-located with The Valley Chronicle at 135 E. Florida Ave.

■ By Chris Smith / Advisory Editor

After having a newspaper publish his obituary, Mark Twain is said to have stated: “The rumours of my death have been greatly exaggerated.”
While rumors of the demise of Hemet’s long-standing PIP Printing shop have circulated recently on social media, the business is alive and well and operating from a new location – 135 E. Florida Ave., next door to Shooters.
“We’re up and running and serving customers,” says John Mullany, owner for the past 45 years of Hemet’s PIP print shop, which has now partnered with The Valley Chronicle and Easy-Ad. “Moving all our equipment – and keeping it running through the move – was a challenge, but we’re over the hurdle now and giving our customers quick turnaround,” says Mullany.
He noted that the print shop also has extended its hours of operation from 8 a.m. – 7 p.m., Monday – Friday, and 10 a.m. – 2 p.m. on Saturday in order to better serve customers.

Mullany says he’s excited to be partnered with the Valley Chronicle Easy-Ad since the growing four-person sales team has been trained to sell printing services in addition to advertising. The company can even turn around a complete direct-mail service often within 48 hours. “We’ve got it all – posters to nonstandard printing, brochures to business cards, and even blueprints while you wait,” says Mullany.
“It’s a win-win for everyone,” notes Chronicle Publisher Eric Buskirk, who bought the newspaper seven years ago as it was about to shut down. “Our customers in particular will benefit from being able to have a one-stop shop for all their advertising, printing, and marketing needs.”

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