Advertising Campaign Reinforces Need for Vaccines and Multilayered Protective Measures Echoing the CDC Guidelines BURLINGAME — The California Teachers Association launched an ad campaign today highlighting the ongoing threat of COVID-19 and its variants, and the importance of vaccines and multilayered safety measures as politicians and school districts ready to open additional schools for in-person instruction and accommodate more students on already-open campuses. The television ads, titled “Safety First,” warn of schools reopening and then having to shut back down if multiple layers of protection aren’t in place. Many districts throughout the state have reopened classrooms only to have outbreaks force immediate closures and quarantines and severe disruption to teaching and learning. Watch the ads
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