■ StatePoint Media / Contributed
Whether you’re looking to pick up a side hustle or make the leap into starting your own business, there are many ways to be your own boss.
No one knows how to trailblaze better than the motivated individuals who run their own businesses, according to Avon, the iconic beauty company with an over 130-year track record empowering women and men to be their own bosses. That’s why the brand’s latest campaign catalog honors and features the brand’s very own Avon Representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon Representative community by highlighting the real people from across the country who are not only the cover models but also the role models.
To get inspired, check out these tips from a few of the men and women featured in the campaign, based on their own real-life successes.
A former Marine and full-time pharmacist, Starsky Clark of Baton Rouge, LA, initially joined Avon to make some extra income as a side hustle. She quickly realized her potential to grow her business in a big way and has since forged a career as a successful Representative and leader in the community.
Her recipe for success? “Be passionate about your business and the products you’re selling,” says Starsky. “Use the products yourself! That way, you’ll be able to share your authentic anecdotes with others to build personal relationships and special connections with your customers.”
Lean on your mentors
Andres Taberes of Grayson, GA, was working in a car body shop when he met his now wife, Valeryn, and it was love at first sight. A few years ago, when they were expecting their first child, Andres realized that his long hours at the body shop would keep him from partaking in important milestones. So, he turned to his mentor for help: his mom, who happened to be a successful Avon Representative.
“My mom encouraged me to become an Avon Representative and I’ve never looked back,” says Andres. “Listening to her share her own journey and the mistakes she made helped me carve out my own path. Soon after, my wife joined as well and now we live an incredible lifestyle and still make time for our son and each other.”
Dedicate time consistently
Donna Reid-Mitchell of Frisco, TX was a single mother working as a hairstylist when she joined Avon on the side. She very quickly learned that consistency was the key to an effective business. By laying the groundwork and pushing herself to continuously make time to work on and grow her business, Donna was able to transform her side hustle into a lucrative business long-term.
“As soon as I started, I found that consistency was the difference between a good business and a great business,” says Donna. “I wanted to build something that would be sustainable; an empire that I could pass on to my children. I developed a real business plan that unfolded consistently over time, and 15 years later I’m continuing to reap the benefits.”
With passion, dedication and a bit of helpful guidance, you can turn your side hustle into a full-time business.