Social media’s Diamond and Silk added to list of commentators
■ Business Wire / Contributed
Fox Nation, the new on demand subscription-based service that debuted Nov. 27, will present a weekly video with conservative social media stars Diamond & Silk, announced John Finley, senior vice president of Development and Production. FOX Nation will be offered for $5.99 a month and is designed to enhance the Fox News viewer experience, offering exclusive content, access and members only events.
In making the announcement, Finley said, “Diamond & Silk have proven to have cultivated a significant fan base and we are thrilled to have them be a part of Fox Nation.”
Diamond & Silk added, “We cannot wait to join the best Nation…Fox Nation! We have so much to share with all of you on this exclusive platform and can’t wait to get started.”
The weekly offering entitled Diamond & Silk, will be five minutes of commentary, focused on events of the day and casual discourse. The sisters, known as Lynnette Hardaway (Diamond) and Rochelle Richardson (Silk) are vloggers, bloggers and public speakers known for their viral videos in support of President Trump. They have been voicing their opinions daily about media bias and politics from their home in North Carolina and came to prominence during the rise of Trump in 2016.
FOX News announced last month that it would debut the new on-demand subscription-based service Fox Nation on Nov. 27. The service is priced at $5.99 a month or $64.99 per year. Fox Nation offered an exclusive pre-sale initiative for consumers to become founding members of the service by purchasing limited edition packages.
Fox News previously announced short and long-form programming plans for Fox Nation with content from some of the network’s biggest stars, including Sean Hannity, Tucker Carlson, Laura Ingraham and Brit Hume.
In making the announcement, Finley said, “We are incredibly excited to bring our viewers exclusive access, content and experiences from our Fox News stars at an attainable price. In an on demand era of viewers watching content wherever and whenever they want, Fox Nation will complement and enhance our powerhouse Fox News programming for the loyal superfans who want to remain connected to our signature platforms.”
In anticipation of the launch, Fox Nation opened the pre-sale process on Oct. 28th with a series of discounts and premiums for early subscribers. Additionally, for every fan who signed up for the service on Veterans Day (Nov. 11), Fox Nation donated $5 to the charity Folds of Honor, which provides educational scholarships to the children and spouses of fallen and disabled service members.
In tandem with the Founders Program, Fox News Channel (FNC) aired a one-hour special, Fox Nation First Look showcasing the programming offerings on the new service with some of the platform’s stars, including: The Five co-host and Watters World host, Jesse Watters, First Thoughts & Final Thoughts host Tomi Lahren, Fox & Friends Weekend co-host Pete Hegseth, and co-hosts of FOX Nation’s Un-PC, Britt McHenry and Tyrus. Each of these personalities provided viewers with a sneak peek of Fox Nation and their unique shows in front of an audience of Fox News Channel super-fans in San Diego. Viewers then were able to subscribe early to the new service.
Fox News operates the Fox News Channel (FNC), Fox Business Network (FBN), Fox News Radio, Fox News Headlines 24/7, FoxNews.com and the soon to launch OTT platform, Fox Nation. Fox News also produces Fox News Sunday on Fox Broadcasting Company and Fox News Edge.
A top-five cable network, Fox News Channel has been the most watched news channel in the country for more than 16 years. According to a 2018 Research Intelligencer study by Brand Keys, FOX News ranks as the second most trusted television brand in the country. Additionally, a Suffolk University/USA Today survey states Fox News is the most trusted source for television news or commentary in the country. Fox News Channel is available in 90 million homes.